Reach 850,000 monthly
shoppers on Denmark's
online grocery pure player.
shoppers on Denmark's
online grocery pure player.
Løft dit salg og få flere kunder med nemlig Retail Media.
Brands on the nemlig.com network
Why advertise with nemlig.com
Built for grocery performance marketing
Retail Media on nemlig.com — what it is, what it does, and how it works.
Single-source data
Deterministic data from one logged-in shopper base — no modeling.
Onsite, offsite & email
One buy spans website, app, newsletters and the open web.
Closed-loop ROAS
Every campaign measured on real sales and return on ad spend.
Brand-safe, near the buy
Curated grocery inventory, low clutter, next to the buying moment.
Cases
Results across the
nemlig.com network
nemlig.com network
Real campaigns, measured from exposure to sale.
2,500 campaigns
+16%
sales lift from banner exposure
Average measured uplift across nemlig.com Retail Media campaigns, Nov 2023–Oct 2025.
Onsite display
+9%
sales lift from banner exposure
Average measured uplift across nemlig.com Retail Media campaigns, Nov 2023–Oct 2025.
onsite
+27%
of sales linked to exposure
Share of campaign-product sales connected to a banner view or click.
Advertising formats
Buy inventory across nemlig.com
Explore formats and descriptions before you sign in. On-site and off-site are kept separate, so it's clear what runs on the platform and what runs beyond it.
On-site
On nemlig.com
Reach shoppers in the app and on desktop, right next to the buying moment — from sponsored products to a full brand site.
Sponsored Product
Search Ad
Run of Site
Brand Site
Sampling
Newsletter
Off-site
Beyond the platform
Activate nemlig.com audiences on external media — social, video, premium display, connected TV and audio.
Social & Video
Premium Display
Connected TV
DOOH & Audio
Data & audiences
Target on real grocery purchase behavior
63%
Families with children
Large-basket family households
31%
High-income households
Household income ≥ DKK 700k
45%
Search-led buyers
Purchases that start with a search
67%
Greater Copenhagen
Shoppers in the Capital Region
850K
monthly logged-in shoppers
Build audiences on deterministic single-source data, then activate them onsite, in email and across the open web.
Reporting & insight
Measure real sales,
not just impressions
not just impressions
One deterministic dataset follows the shopper from exposure to sale
and repeat purchase - single-source, no modeling.
and repeat purchase - single-source, no modeling.
Exposure
Sale
Repeat purchase
Closed-loop sales lift
Exposure tied to actual sales, measured against a control.
ROAS per campaign
Blended and format-level return on ad spend.
Basket uplift
Change in basket size among exposed shoppers (+9% on banner click).
Repeat purchase
Re-purchase tracked after exposure, quarter over quarter.
How to get started
From brief to report
1
Brief & goals
Share category, budget and KPIs with the nemlig.com Retail Media team.
2
Plan & quote
We assemble formats, audiences and indicative pricing — digital assets only.
3
Campaign live
Share category, budget and KPIs with the nemlig.com Retail Media team.
4
Report & optimize
Closed-loop ROAS and recommendations for the next flight.
Contact the team
Let's plan your nemlig.com campaign
Tell us your category, budget and goals - your dedicated Retail Media contact replies with a media plan and an indicative quote.
Jesper Heitmann
Head of Retail Media
jhe@nemlig.com
+45 38 41 xx xx
Frederik Eisig
Key Account Manager
fei@nemlig.com
+45 41 99 61 05
Daniel Pflug
Head of Retail Media
dpf@nemlig.com
+45 38 41 xx xx
Rasmus Kiel Jensen
Data Analyst
rkj@nemlig.com
+45 38 41 xx xx
Cecilie Mayland
Campaign Planning Specialist
cja@nemlig.com
+45 38 41 xx xx
Emil Doyegaard
Intern
esd@nemlig.com
+45 38 41 xx xx
